Real-Time Finance in an Always-On World:
The Strategic Imperative of 24x7 Payments


Introduction: The Dawn of Instant Finance
In today's hyperconnected digital economy, immediacy is not a luxury—it's an expectation. From ride-hailing to streaming, consumers demand seamless, real-time experiences. Finance is no exception. The rise of 24x7 payments is revolutionizing how money moves across borders, business models, and economic systems. As more than 80 jurisdictions covering 95% of global GDP now support instant payment schemes, the momentum toward a real-time financial ecosystem is undeniable. Yet, this shift presents not just opportunities, but also significant risks and strategic challenges.
1. The Always-On Economy: Drivers and Disruption
The global surge in real-time payments is underpinned by a triad of forces: consumer behavior, regulatory mandates, and technological innovation. Smartphone penetration exceeding 100% and the rise of IoT have created a mobile-first culture that prioritizes speed and convenience. Governments, especially in Asia and emerging markets, are pushing digital financial inclusion through schemes like India’s UPI and Brazil’s Pix. Meanwhile, infrastructure upgrades, APIs, and cloud computing enable instant, secure transactions.

Yet, legacy financial systems struggle to keep pace. Traditional banks operating on batch-processing cycles face disruption from agile fintechs and neobanks. Citi's 2024 survey reveals fintechs are poised to capture 10% of cross-border payment market share from banks within five years. This represents not just a technology shift, but a strategic realignment of value chains.
2. Economic Impact: Growth, Inclusion, and Efficiency
Real-time payments are more than a convenience; they are a catalyst for economic development. CEBR estimates suggest instant payments could add $286 billion to global GDP by 2028. The greatest gains are expected in cash-heavy, underbanked markets like Nigeria, Thailand, and India, where GDP uplifts could reach up to 6.4%.

Financial inclusion is another key benefit. Pix has reached 75% of Brazil's population, and M-Pesa has helped boost Kenya's financial inclusion from 26% in 2006 to 85% in 2024. Instant payments provide a lifeline for gig workers, small businesses, and individuals lacking access to traditional banking.

From a corporate perspective, real-time payments enhance liquidity management, reduce working capital needs, and improve cash flow visibility. With $1.5 trillion trapped globally in inefficient working capital, the stakes for transformation are high.
3. Strategic Shifts for Banks and Corporates
To thrive in a 24x7 financial world, institutions must reimagine their operations. For banks, this means modernizing legacy infrastructure, enabling real-time compliance, liquidity management, and fraud detection. With instant transactions becoming the norm, end-of-day settlement models are obsolete.

Corporates, meanwhile, must adapt treasury and payments operations for always-on environments. This includes investing in API-driven bank connectivity, real-time forecasting, and 24x7 cyber-resilience. Early adopters can unlock competitive advantages, from just-in-time payroll to dynamic invoice discounting.

New business models are emerging across sectors. In insurance, parametric policies now trigger automated payouts via IoT sensors. In e-commerce, real-time disbursements reduce refund delays and improve customer trust.
4. The Fraud Factor: Risks in a Real-Time World
Speed can be a double-edged sword. In 2024, global fraud losses surpassed $1 trillion, driven in part by the irrevocability of instant payments and AI-enabled scams. Authorized Push Payment (APP) fraud, where users are tricked into initiating transfers, has surged in real-time environments.

To combat this, institutions must deploy AI-driven fraud analytics, real-time behavioral monitoring, and identity verification protocols. As "bad actors" adopt technology faster than incumbents, financial firms must invest in "AI to fight AI."
5. Policy, Technology, and the Path Forward
Regulatory momentum is strong. Europe's SEPA Instant scheme and the U.S. FedNow Service mark a turning point toward mainstream adoption. Yet, global interoperability remains a hurdle. Aligning standards like ISO 20022 and extending RTGS operating hours are essential for seamless cross-border settlement.

On the technology front, blockchain, digital ID, and programmable money offer long-term potential for frictionless, trusted transactions. Innovations such as stablecoins and CBDCs are being explored to support scalable, secure, and instant value transfer.
Conclusion: Embracing the Real-Time Future
The future of finance is fast, fluid, and always-on. Institutions that adapt to this new reality—by investing in infrastructure, embracing innovation, and prioritizing security—will lead the next wave of growth. Real-time payments are not just a financial upgrade; they are a strategic imperative for economic inclusion, operational efficiency, and competitive differentiation.

In this era of digital immediacy, finance must no longer be a bottleneck. It must become a bridge.
Author's Note
This article draws on insights from the June 2025 Citi GPS report "24x7 Finance in an Always-On World," authored by leaders from Citi Services and the Citi Institute for Global Perspectives and Solutions.
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